Vectron's latest POS software includes a trio of promotional tools to let owners drive creative loyalty schemes inhouse.
Make cellar door customers feel special by recognising and rewarding loyalty. By not recognising preferences and keeping in touch, there is danger of customers taking their loyalty to a competitor.
Extremely easy to use, Vectron's POS system is packed with features to help you focus on order accuracy, stock control, rostering and day to day operations.
A powerful promotions engine and relationship database are also bundled into the system. Owners have the ability to capture customer names, addresses, phone numbers, and purchase history. It also contains personal information specific to each customer, such as personal preferences, and the events that triggered each purchase (daughter’s birthday, for example).
All this data makes it easy to identify customer behaviour and set reward levels correctly. SMS, email and printed rewards vouchers can all be driven through the POS system.
This combination means creative reward schemes like these can be designed and managed in-house:
- New wines matching tastes, automated birthday rewards, event invitations, automated prize draw entries, repeat business recognition rewards, 2 for one, buy 1 get 1 free, discount offers based purchase value.
- Scheduled promtions or invites to activate automatically by member type, date, purchase behaviour, birthday or even at random.
- Low cost targeted emails or SMS communications
- Print tangible barcoded reward coupons at point of sale through the receipt printer.
Fast easy use touchscreens can be tailored to exactly food and wine set up. Powerful back office reporting clearly shows stock position, order position and purchasing history. Supplier activity is tracked in full and re-orders set automatically to pre-defined stock level. Any stock variances are reported in real-time and stock takes can be run quickly during trade hours.
Contact us for a quote on our Cellar Door systems.
