As well as lifting sales Vectron's digital signage solutions offer a number of soft cost benefits.
Digital menu boards can be deployed in restaurants to promote new menu’s, combo's or high inventory items. This dynamic display medium also offers consistent branding group wide and a centrally controlled channel for QSRs and fast food franchises.
ROI can be calculated over a number of metrics from sales impact through to soft benefits like missed opportunity costs. This is harder to measure but can have a large impact on income. Groups in particular can modify menus, pricing, combos and more without having to rely on local employees. Displaying the right item at the right price and time can alone have a large impact on the potential cost of a missed opportunity.
Other soft benefits for consideration are:
- Reducing stock on high inventory menu items
- Cutting shipping and printing costs for new and updated menu’s
- Displaying nutritional requirements in line with changes in law
- A channel for corporate communications and training
- Securing an additional revenue stream through vendor partnerships.
- Opportunity cost from not running the right promotion at the right time
- Engaging customer loyalty with continuous exposure to the brand
- Reducing walkways with an entertaining distraction during wait times.
Vectron can supply a range of hospitality hardened digital menu screens. Their digital menu board software provides a simple cost effective solution for managing single or multi site networks.
Point of sale technology specialists with over 17 years experience in the hospitality industry, you can see their client list on their website. For more information on our commercial grade screens or media players email sales@vectron.com.au or call 1300 789 366
