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Mowi ASA is a world-leading seafood company offering healthy meals in over 70 countries and the largest producer of farm-raised Atlantic salmon.
G.Mondini and Mowi worked together to create innovative, optimised technology solutions – with Mowi’s unrivalled knowledge of fresh salmon and G.Mondini’s continuous innovation in high-speed skin packing solutions creating a powerhouse of knowledge and expertise.
When G.Mondini UK approached Mowi with a breakthrough in skin packaging, it presented a fantastic opportunity for both parties to establish an innovative skin packaging technology based on tray-sealing that extends marketing opportunities and design - INTRODUCING DARFRESH® ON TRAY
This system for fresh fish now delivers a whole new range of unique business benefits – expanding the opportunities for vacuum skin packaging within the industry.
A WHOLE HOST OF BENEFITS
The G.Mondini Trave Tray-sealers consistently deliver a whole range of business benefits for Mowi:
FOOD SAFETY
- Consistent quality
- Reduced aerobic bacteria growth
- Full-system approach including applications, engineering and hygiene
- Easy to check pack integrity
OPERATIONAL EFFICIENCY
- No skeleton film waste
- Reduced film consumption
- Packaging speed improvement with innovative vacuum cycle
SHELF-LIFE EXTENSION
- Shelf-life extension thanks to vacuum Darfresh® on Tray skin process
- Reduction of food spoilage and waste
- Total Darfresh® seal concept reduces drip loss
BRAND BUILDING
- Darfresh® on Tray brand recognition and security
- Vertical facing trays with shelf optimisation and more products on display
- Rigid pack with attractive skin-tight product presentation
- Efficient best-in-class, easy opening feature with liner
- Flexibility in tray shape, material and format
These business benefits support Mowi in retaining its position as the UK’s leading seafood company – providing increased brand exposure and perception and maintaining the highest standard of product across the UK.
